Digital Solutions
Digital marketing refers to advertising delivered through digital channels, such as use of the Internet, websites, mobile devices/apps, social media, search engines, email and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Understanding Digital Marketing
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing.
Website Marketing
A website is the centrepiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns.
A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms organically. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is an online marketing strategy that aims to increase the online visibility of a website in the search engine results pages (SERPs). SEM intersects with search engine optimization (SEO), as it can include strategies like rewriting the content of a website and its architecture to achieve higher rankings. However, search engine marketing generally refers to paid search.
Search engine marketing (SEM) is one of the most effective ways to grow your business in an increasingly competitive marketplace. It’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of customers who are ready to buy or precisely thinking of purchasing it. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Social Media Marketing (SMM)
The primary goal of a social media marketing campaign is brand awareness and establishing social trust.
It is the free, organic way to use social media platforms like Facebook or Twitter to market your business and, just like SEO, organically marketing your business on social media takes a lot more time and effort but in the long run, it can deliver much cheaper results.
As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.
Paid Advertisement - PPC
PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. It is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad.
Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location.
The most popular PPC platforms are Google Ads and Facebook Ads.
Content Marketing
Content marketing is another fairly broad digital marketing term. The goal of content marketing is to reach potential customers through the use of content.
Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, online courses, infographics, podcasts, and webinars.etc) to build brand awareness or drive clicks, leads or sales.
Video Marketing
YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax.
There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign.
Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
Email Marketing
Email marketing is the oldest form of online marketing and it’s still going strong. It is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about.
Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event. They create customer acquisition funnels to turn those leads into customers.
SMS Marketing
Companies and non-profit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms.
As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.
